1. Introduction

This Privacy Policy explains how Love Formula (hereinafter: “we”, “us”, “our site”) collects, uses, and protects your personal data when you use our website and/or contact forms.

We protect your privacy and personal data in accordance with the applicable laws of the Republic of Croatia and the General Data Protection Regulation (GDPR).

By using this site, you agree to the terms below.

2. What data we collect

We collect only the data necessary for service provision, communication, or improving user experience.

Data you may voluntarily enter:

• First and last name

• Email address

• Phone number (if you provide it)

• Message sent via the contact form

• Data entered when signing up for the newsletter / events

  
  

Data collected automatically (cookies):

• Device IP address

• Browser and device information

• Statistical data on site usage

• Marketing data via Google Analytics and Meta (Facebook) Pixel tools

We do not collect sensitive data unless the user voluntarily shares it in the contact form.

3. Purposes for which we use your data

Your data is used exclusively for:

1. Responding to your inquiry (contact form)

2. Scheduling appointments and communication about services

3. Sending information about workshops, updates, and new programs (if you subscribe to the newsletter)

4. Improving user experience and website usage analytics

5. Advertising via Google and Meta platforms (only with your cookie consent)

We never sell personal data nor share it with third parties for their own marketing purposes.

4. Legal basis for processing

We process personal data based on:

• Your consent (e.g., acceptance of the newsletter or cookies)

• Legitimate interest (communication and responding to inquiries)

• Performance of a contractual obligation (when arranging an appointment or service)

You may withdraw your consent at any time.

5. How long we keep data

We keep data only as long as necessary:

• Contact form data: up to 12 months

• Newsletter data: until you unsubscribe

• Client data: according to legal obligation (accounting)

• Cookies: according to the periods set by Google / Meta

After the retention period expires, data is deleted or anonymized.

6. Sharing data with third parties

Data may be shared exclusively with trusted partners who help us provide the service:

• Email and newsletter services (e.g., MailerLite, Mailchimp, or similar)

• Analytics tools (Google Analytics)

• Marketing tools (Meta Pixel, Google Ads)

• Web platforms that maintain the site

All third parties are required to protect your data in accordance with the GDPR.

7. Your rights under the GDPR

You have the right to:

• Access your data

• Rectification of inaccurate data

• Erasure of data (“right to be forgotten”)

• Restriction of processing

• Data portability

• Object to processing

• Withdraw consent

  
  

If you want to exercise any of these rights, contact us using the contact details at the bottom of the page.

8. Cookies

The website uses cookies to:

• ensure the proper functioning of the site

• analyze site usage

• customize content and advertising

On your first visit, a cookie banner will appear where you can accept or reject non-essential cookies.

9. Data security

Your data is stored on secure servers and protected by technical and organizational measures against unauthorized access, loss, and misuse.

10. Contact

If you have questions about data protection or want to exercise any GDPR rights, you can contact us at:
Email: petra@love-formula.eu