1. Introduction

This Privacy Policy explains how Love Formula (hereinafter: "we", "us", "our site") collects, uses, and protects your personal data when you use our website and/or contact forms.

I protect your privacy and personal data in accordance with the applicable laws of the Republic of Croatia and the General Data Protection Regulation (GDPR).

By using this site, you agree to the terms below.

2. What data do we collect

We only collect data that is necessary for providing the service, communication, or improving the user experience.

Data you can voluntarily enter:

• First and last name

• Email address

• Phone number (if you provide it)

• Message sent via the contact form

• Data entered when signing up for newsletters/events

  
  

Data that is automatically collected (cookies):

• Device IP address

• Information about the browser and device

• Statistical data on site usage

• Marketing data through Google Analytics and Meta (Facebook) Pixel tools

We do not collect sensitive data unless the user voluntarily shares it in the contact form.

3. For what purposes do we use your data

Your data is used exclusively for:

1. Responding to your inquiry (contact form)

2. Scheduling appointments and communication about services

3. Sending information about workshops, news, and new programs (if you sign up for the newsletter)

4. Improving user experience and website usage analytics

5. Advertising via Google and Meta platforms (only with your consent for cookies)

We never sell or share personal data with third parties for their own marketing purposes.

4. Legal basis for processing

We process personal data based on:

• Your consent (e.g., accepting the newsletter or cookies)

• Legitimate interest (communication and responding to inquiries)

• Fulfillment of contractual obligation (when scheduling an appointment or service)

You can withdraw your consent at any time.

5. How long do we retain data

We retain data only as long as necessary:

• Contact form data: up to 12 months

• Newsletter data: until you unsubscribe

• Customer data: as required by law (accounting)

• Cookies: according to the timelines set by Google / Meta

After the expiration of the retention period, data will be deleted or anonymized.

6. Sharing data with third parties

Data may only be shared with verified partners who assist us in providing services:

• Email and newsletter services (e.g., MailerLite, Mailchimp, or similar)

• Analytics tools (Google Analytics)

• Marketing tools (Meta Pixel, Google Ads)

• Web platforms that maintain the site

All third parties are required to protect your data in accordance with GDPR regulations.

7. Your rights under GDPR

You have the right to:

• Access your data

• Correct inaccurate data

• Delete data ("right to be forgotten")

• Limit processing

• Data portability

• Object to processing

• Withdraw consent

  
  

If you want to exercise any of your rights, please contact us at the bottom of the page.

8. Cookies

The website uses cookies to:

• ensure the proper functioning of the site

• analyze site usage

• customize content and advertising

Upon your first visit, a cookie banner will appear where you can accept or reject non-essential cookies.

9. Data security

Your data is stored on secure servers and protected by technical and organizational measures against unauthorized access, loss, and misuse.

10. Contact

If you have questions about data protection or wish to exercise any of your GDPR rights, you can contact us at:
Email: petra@love-formula.eu